The Professional Fighters League (PFL), the fastest growing and most innovative sports league, announced it has partnered with FPT TV, one of the leading broadcasters in Vietnam, as its exclusive content provider for the 2021 season, expanding the league’s distribution in Asia.
FPT TV will carry each PFL event across the regular season, playoff and championship, and viewers in Vietnam will have the ability to watch the broadcast and streaming production that showcases MMA in a true season format for the first time.
“Our partnership with FPT TV represents the growing demand for MMA content in Asia,” said Peter Murray, CEO of the PFL. “PFL appeals to the more than 550 million MMA fans around the world because of our unique season format and our elite talent, and our premium broadcast product is accelerating our global footprint.”
Original programming created by PFL Studios – a fully integrated global media division of the Professional Fighters League producing original MMA content for all platforms including television, digital and mobile – will also be included.
FPT is the leading sports broadcaster in Vietnam, including packages for the Serie A, top-tier Italian football, and all Asian Football Confederation national team and club competitions. They are pioneers using IPTV technology in Vietnam, providing customers with a variety of entertainment facilities that are highly interactive with users.
The 2021 PFL's season will begin on April 23 on ESPN 2, ESPN Deportes and ESPN+ in prime time in the United States. In Vietnam, customers of FPT TV can enjoy all 2021 PFL's season exclusive on FPT TV and app Foxy at the same time with US. The other regular season events will take place on April 29, May 6, June 10, June 17 and June 25.
PFL has quickly established itself as the No. 2 MMA company in the world with distribution on ESPN in the US and to more than 160 countries via premium sports networks and platforms and has experienced tremendous YoY growth across digital channels – 68% follower increase on Instagram, 30% total audience growth across digital, and a 200% social engagement spike. – Rappler.com