Tuason Racing has done its part to keep up with the times as it paves the way for local motorsports in a virtual shift amid the coronavirus pandemic.
With all of its on-track races postponed for the rest of the year, Tuason Racing embraced its transition to online – with its employees working from home and its competitions being held virtually.
“We knew we wanted to be in the digital space as early as 2019 so we pushed forward all our digital events,” said Tuason Racing founder and chief executive officer JP Tuason.
Using Gran Turismo, a racing simulation video game developed for PlayStation, Tuason Racing staged the Race for Frontliners, an esports event that aimed to raise funds for coronavirus efforts.
The tournament raised over P400,000.
“There has been a continuous surge for online games during the lockdown. More and more people are doing games since there are limited live activities to do,” Tuason said.
As a next step, Tuason Racing plans to launch an online league in August.
It is also helping Toyota organize the GR Supra GT Cup, an international esports racing competition.
“Companies are evolving,” said Tuason. “There will be some casualties but life goes on and those that will survive will thrive but probably not the same way we have seen in the past.” – Rappler.com