University of the Philippines releases new Fighting Maroons logo
MANILA, Philippines – University of the Philippines officially released its new logo for the Fighting Maroons - including those for other “various applications” - on Monday, July 20, through UP Diliman’s official Facebook page.
A total of 6 logos were revealed - all designed by a new design team composed of “topnotch UP alumni in the design industry” - who “were requested to work PRO BONO for the love of alma matter,” - as well as the university’s old design team.
Different stakeholders of the university, which includes varsity athletes, team coaches, students, faculty, non-academic personnel, and alumni, were invited for a “series of presentations, consultations, and discussions.”
The school also took into consideration online contributions made up of “sketches, drawings, ideas and opinions.”
Here are the new logos for University of the Philippines, which will host the upcoming 78th season of the UAAP that begins on September 5:
The main logo:
According to the Facebook post of the university, the raised first on the main logo “unifies the UP community in the spirit of solidarity.”
The post also said that the main logo “highlights our institution’s unique history and tradition - catalysts for change and defenders of the people.”
The main logo is expected to inspire the UP Maroons to “play at their best with the whole [UP] community behind them.” The big letter “M” on the logo is apparently called as the “M Cut.”
The partial primary version 1:
The partial primary version 2:
The partial primary logos will be the ones that are used in instances where team names of UP athletic squads, or the name of the university itself, are not required.
The internal logo:
The internal logo signifies University of the Philippines’ popular oblation symbol, which, according to the Facebook post, “visualizes and symbolizes internal cohesion - identifying members as part of a team or community.”
The secondary logo:
The secondary logo can be used for merchandising and promotional items.
The tertiary logo:
According to the Facebook post, the tertiary logo “is/are ‘Isko & Iska’. It/They can be used for merchandising and other promotional materials.”
The reveal of the new logos comes over a month after a reported new logo for the Maroons made waves in the Internet and drew the ire of many netizens.
Talking about the said logo, UP posted on their Facebook post:
“Without a doubt, the unintended, unauthorized and unofficial release of one of the options for the new logo of the UP Fighting Maroons created not only confusion but also resentment.
“To be sure, the UP administration officials were as surprised as the rest of the UP community composed of varsity athletes, team coaches, students, faculty, non-academic personnel and alumni.”
The Facebook post also said that due to the “uproar” of the logo, the university’s administration officials asked for the help and support of “#nowheretogobuUP”, a volunteer alumni group helping UP sports that aided in the creation of the new logos.
The design team for the new logos were comprised of Mandy Reyes, Pete Jimenez, Dan Matutina, Kay Aranzanso, Ralph Guibani, and AJ Dimarucot.
All photos of the logos above were taken from the official Facebook page of UP Diliman.
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