Amazon files suit against fake reviewers

Victor Barreiro Jr.

This is AI generated summarization, which may have errors. For context, always refer to the full article.

Amazon files suit against fake reviewers

Jakub Kaczmarczyk

In a complaint filed Friday, Amazon says the fake reviews 'can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn tarnishes Amazon's brand'

MANILA, Philippines – US online retailer Amazon has filed a lawsuit against more than 1,000 people who have posted fake reviews on Amazon.com.

The BBC reported Sunday, October 18, that it has filed the lawsuit in Seattle, Washington, saying that its brand reputation is being damaged by what it calls “false, misleading and inauthentic” reviews.

Amazon said in its complaint, filed friday, that the fake reviews “can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn tarnishes Amazon’s brand.”

The false reviews are meant to make certain products more agreeable to the average user, thus making some products seem worth buying if one goes by reviews. Amazon does not allow paid-for or fictional reviews on the online retail service.

Amazon termed the 1,114 defendants “John Does” because the company doesn’t have the real names of the fake reviewers. They advertised false review services for as little as $5 on Fiverr.com, promising five-star review for products.

Amazon’s investigation into the matter included buying fake reviews and observing the actions of the fake review sellers, who attempted to keep invisible online by using multiple accounts from unique IP addresses.

Fiverr.com itself is not being targeted in the suit. – Rappler.com

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Victor Barreiro Jr.

Victor Barreiro Jr is part of Rappler's Central Desk. An avid patron of role-playing games and science fiction and fantasy shows, he also yearns to do good in the world, and hopes his work with Rappler helps to increase the good that's out there.