Niantic looking to launch Pokemon Go in 200 markets ‘relatively soon’

Victor Barreiro Jr.
Niantic looking to launch Pokemon Go in 200 markets ‘relatively soon’
(UPDATED) When asked about the further rollout of Pokemon Go, Niantic CEO John Hanke says, 'Why limit it?'

MANILA, Philippines (UPDATED) – Enthusiasm for Pokemon Go is burning hot and Niantic’s CEO John Hanke appears to be stoking the flames as Pokemon Go’s further rollout continues. 

Speaking with Reuters on Friday, July 15, Hanke said the company wanted to launch the game in roughly 200 markets “relatively soon.”

As he said of the release of the game, “Why limit it?”

He added that Niantic was working on improving its server output to accommodate a further rollout of the game.  

A quieter rollout?

Earlier, Fortyseven Communications, the agency representing Niantic, released a statement that basically said there were no further plans announced for the release of the game in other countries. (READ: Pokemon Go to launch in Europe, Asia in a few days – report)

Wrote Chris Kramer, Vice President of Fortyseven Communications, “The team is currently heads down working on the game. We do not have any announced plans for countries beyond New Zealand, Australia, US and Germany at the moment.”

The announcement itself appears to have been delayed somewhat, as Niantic has also released Pokemon Go in the United Kingdom, which is not stated in the countries mentioned. The game has also been launched in Italy, Spain, and Portugal.

It may mean that Pokemon Go’s further country-based releases will just happen with only mild fanfare involved rather than a media blitz. 

If such is the case, we can expect Pokemon fans everywhere to be checking the Niantic Pokemon Go page daily for formal announcements of new country announcements.

The most disheartening reading, however, would be no further rollout anywhere. Such a situation, sadly, would break many fans’ hearts. –

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Victor Barreiro Jr.

Victor Barreiro Jr is part of Rappler's Central Desk. An avid patron of role-playing games and science fiction and fantasy shows, he also yearns to do good in the world, and hopes his work with Rappler helps to increase the good that's out there.