MANILA, Philippines – Google announced on Tuesday, August 9, that it was “de-emphasizing” Adobe’s Flash platform on Google Chrome moving forward.

In a blog post, the company explained that while Flash “played a pivotal role in the adoption of video, gaming, and animation on the Web,” HTML5 has become the new standard, providing better security, reduced power drain, and faster page loading capabilities. (READ: New Flash vulnerability needs uninstall to fix)

Beginning September, Chrome 53 will begin to block Flash that loads in the background to support page analytics and the like.

Google added it would make HTML5 the default experience for Chrome browser users by December. Sites which only support Flash will receive a prompt to have Flash enabled upon first visiting a site.

The company added that it was working with Adobe to make the transition to HTML5 smoother, as well as ensuring the experience of navigating the web is fast and secure. – Rappler.com