MANILA, Philippines (UPDATED) – Exercise videos and recipe videos are coming soon to Grab rides in the Philippines.
Singapore-based out-of-home advertising firm IDOOH International and fitness-oriented tech company Active8me have partnered to show instructional fitness videos and recipe videos on Grab rides. The videos aim to promote wellness and healthy eating among passengers – although if you’ve been stuck in traffic for more than 2 hours, watching food being deliciously prepared and people in motion may not be the best things to watch to lengthen one’s patience.
The videos will also be coming to other ride-sharing networks in Southeast Asia: Go-Jek in Indonesia and ComfortDelgro in Singapore.
Asian nutritional recipes will be shown including localized Indonesian, Chinese and Filipino recipes for each respective country. Some of the workouts include “Yoga Flow for Men,” and “Chair Workout,” which the companies say are meant for “busy urbanites.”
“With our expert team of Olympians, exercise physiologists, dieticians and doctors, our vision is to simplify healthy active living by providing a simple, convenient and customized all-in-one app which gives people the programs, the support and the expertise they need to keep fit and healthy. Our partnership with IDOOH allows us to reach a wider audience in Southeast Asia to share a selection of our fitness workouts and Asian recipes,” said Jeremy Rolleston, CEO of Active8me. – Rappler.com
Editor’s Note: In a previous version of this story, we indicated that IDOOH and Active8me partnered with Grab, and that IDOOH will be providing in-vehicle screens. This has been corrected. The partnership is only between IDOOH and Active8me, and the partnership doesn’t specifically entail the provision of in-vehicle screens.