Apple’s new iPhone 5C ad perfects plastic

Victor Barreiro Jr.
Apple showcases a new iPhone 5C ad on YouTube

PLASTIC PERFECTED. A new iPhone 5C ad shows off the look of the new phone. Screen shot from YouTube

MANILA, Philippines – Following its iPhone 5C announcement last week, Apple is gearing up to bring more attention to this new iPhone design by coming out with a promotional video for the 5C.

While the ad isn’t big on substance, lacking an explanation of the specifications of the new smartphone, the style of the 5C is palpable, as their “Plastic Perfected” advertisement has the various colors of the new iPhone model transforming from liquid to the solid shells of the iPhone.

In the US, current pricing is based on a two-year contract, costing US$99 for a 16GB model and $199 for a 32 GB model. The iPhone 5C is set to release on September 20 in the United States, Australia, Canada, China, France, Germany, Japan, Singapore and the United Kingdom. –

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Victor Barreiro Jr.

Victor Barreiro Jr is part of Rappler's Central Desk. An avid patron of role-playing games and science fiction and fantasy shows, he also yearns to do good in the world, and hopes his work with Rappler helps to increase the good that's out there.