Sulit rebrands as
Popular classified ads website Sulit rebrands as

MANILA, Philippines — Philippine-based classified ads site Sulit is now

The rebranding follows the recent acquisition of Sulit by OLX – one of the biggest classified ads network in the world. OLX, an abbreviation of online exchange, is an Internet company based in New York City in the US and in Buenos Aires, Argentina. 

Effective Wednesday, March 19, visitors to are redirected to the new URL On the website is an official announcement by Sulit Founder RJ David. According to David, “The name change to OLX aims to inspire Filipinos to re-think what they know about Sulit, and to re-think what they have to sell online.”

Services of Sulit remain unchanged except for a few interface adjustments and brand new colors. David gave assurances that “everything that you came to love about Sulit – free posting of ads, wide variety of items for sale, and thousands of sellers to choose from – will be reflected on OLX.”

Additional improvements have been made to the OLX Android app, with the promise of an iOS app coming soon. An expansion of Sulit’s Customer Support to include evenings and weekends is also being promised. was founded in September 2006 as an “experimental website” to test the market. It ranks #9 on Alexa among top Philippine websites in terms of web traffic.  —

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