7 witty pranks pulled by brands on April Fools’ Day

CJ Maglunog

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7 witty pranks pulled by brands on April Fools’ Day
Business brands do have self-deprecating humor, too, as reflected in their April Fools' pranks for 2015

MANILA, Philippines – April Fools’ Day, celebrated annually on the 1st day of the month of April, is that one special day when you’re supposed to get away with all your jokes, pranks, and hoaxes.

It’s the ultimate day for all jokesters, and frankly, it’s sometimes the only chance every year some brands and organizations get to showcase their humor.

Here’s a list of some of the best ones we’ve found:

1. The ‘Force’ does exist – CERN researchers 

They have validated what every Star Wars disciple has known all along: the “Force” is with us.

The “scientific paper” May the Force be with EU was written by Ken Kenobi – a great, great, great, descendant of Obi Wan Kenobi.

The finding was disputed by Ben Vader, who is from Darth Vader’s bloodline.

2. Reverse Google

Your eyes are not fooling you, Google is. The search engine giant presented its name and search results backwards on Wednesday, April 1.

How confusing would that be to readers? Don’t worry, the prank ends where you sign in. Imagine how that would infuriate millions of users if that went on and on to other pages in GMail as well.

Screen grabbed from com.google 3. Tumblr offers business-style functions

The microblogging and social media site offered Executive Suite 2016 for a day. Tumblr users were given access to everything a business person uses on a daily basis – an online bulletin board, calculator, stocks, motivational quotes, and the can’t-live-without yellow pad.

Screen grabbed from Tumblr

4. Samsung’s Galaxy Blade Edge: a phone that cuts like a knife

It’s the ultimate kitchen companion. With a diamond finish, this smartphone boasts that you’ll never cut yourself because the blade will automatically retract once it comes in close proximity to your skin. You can chop a la “Top Chef” because of the sensors that detect “grip, dexterity and strength.”

Photo courtesy of samsungtomorrow.com

5. Uber launches Uberboat in Thailand

There are other forms of transportation besides cabs, and Uber knows this. This is why they have decided to launch Uberboat. By typing the code ‘HELPIDONTLIVEONAHILL’ on the mobile app, Bangkok users can now travel stylishly and safely with just a base fare of THB 25.

Screen grabbed from Uber Bangkok

6. Firebox introduces ‘Inner Selfie Stick’

You’re down with the flu and have no energy to come to work. What to do? Take a selfie in your pajamas while in bed to show your workmates and boss just how sick you are. 

With Firebox, you can make your sick leave more believable by taking a photo of the mucus inside your nose. Consider this as an instrument for a do-it-yourself endoscopy. 

Photo courtesy of Firebox

7. Rappler switches to print media

The way to move forward is to go old school. On Wednesday, April 1, Rappler announced that they will be printing every story on paper. Goodbye to trolls and bashers who hide behind the anonymity of the Internet!

Given this clever move, Rappler’s Social Media Team has been repurposed to now become the Distribution Team. This is a step towards helping Rappler succesfully implement grassroots reporting. 

Happy April Fools’ Day! Were the pranks funny? Tell us what you think could have been done better. – Rappler.com  

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CJ Maglunog

CJ Maglunog has been a content strategist for Rappler since 2015. Her work includes optimizing stories for various platforms. She’s a journalism graduate from Centro Escolar University.