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Facebook’s Messenger to get ads via branded messages?

Victor Barreiro Jr.

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Facebook’s Messenger to get ads via branded messages?
Brands will reportedly be able to message people who've previously engaged with a brand via chatting on Messenger

MANILA, Philippines – Messenger, the messaging app of social network Facebook, may be getting ads in the second quarter of 2016.

TechCrunch cites a leaked document which states that brands will be able to message people who’ve previously messaged the company or otherwise started a chat thread with them.

The document also adds that businesses may want to get consumers to start talking to them in advance to enable them to get more ads out when the feature goes live.

Facebook is also said to have launched a short URL – fb.com/msg/ – which will instantly open a chat thread with a particular business.

While the company did not comment on “rumors and speculation” regarding ads on Messenger, Facebook did acknowledge the existence of the short URL. – Rappler.com

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Victor Barreiro Jr.

Victor Barreiro Jr is part of Rappler's Central Desk. An avid patron of role-playing games and science fiction and fantasy shows, he also yearns to do good in the world, and hopes his work with Rappler helps to increase the good that's out there.
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