MANILA, Philippines – On Thursday, September 29, Canon officially launched the Canon 5D Mark IV in the Philippines, the latest digital single-lens reflex (DSLR) camera from Canon’s 5D series. The 5D series, which debuted in 2005, is considered to be a top choice among professionals and serious photography enthusiasts because of its full-frame sensor and high-spec resumé. 

The Mark IV comes 4 years after the Mark III, carrying an expected array of improvements that seek to continue its positive reputation among pros and semi-pros such as:

• A 30.4 megapixel full-frame sensor – a step-up from its predecessor’s 22.3-megapixel sensor. 
• 4K video shooting as well as the ability to extract high-res JPEGs out of 4K footage. The Mark III, while it was generally considered to be among the best DSLRs for shooting video, did not have 4K capabilities. To be fair, 4K wasn’t yet pervasive during its time. 
• An in-camera “Digital Lens Optimizer,” which allows photographers to somewhat correct and process their JPEGs in-camera as opposed to extracting the photos and processing it on a computer.
• A native ISO range from 100 to 32,000 for improved low-light imagery. The Mark III went from ISO 100 to ISO 25,600. 
• A “Dual Pixel RAW” (DPRAW) feature which is said to enhance the level of photo manipulation one can perform on RAW image files such as bokeh shift and ghosting and flaring reduction. 
• A touch screen LCD which gives users the option to take a photo by tapping the LCD screen to focus and shoot. Touch screen LCDs on cameras like these are still a rare feature at the moment.
• A built-in GPS that records location data on photos. 

The Canon 5D Mark IV body is now available for P170,998. The Mark IV can be packaged with a 24-105mm L II ISU Kit is priced at P213,998 while a 24-70mm LISU Kit comes at P206,998. – Rappler.com