MANILA, Philippines – Leading wearables brand Fitbit launched their newest fitness tracker-slash-smartwatch, the Versa, in the Philippines on Thursday, April 19.

The company announced two variants: a standard edition going for P13,890 and a special edition with woven bands for P15,590. 

The Versa was originally unveiled on March 13, 2018, and has since garnered positive reviews for its smartwatch-like design that appeals to crowds beyond the hardcore fitness buffs. Its design is much friendlier and warmer, and less boxy and square than Fitbits of the past. It’s a design that would make you want to wear the device outside training, and outside the gym.

The Versa also comes in a variety of strap styles and materials to cater to different situations from casual to dressier ones. Here are some photos:

The Versa has also been noted for carrying the robust feature set of Fitbit’s top-of-the-line device, the Ionic, released in mid-2017, while being $100 less. The Ionic in the US is priced at $300 while the Versa is $200. Both are cheaper than its most potent competitor, the Apple Watch, which starts at $349. 

Below are some of the key features of the Versa: 

• It’s currently Fitbit’s lightest smartwatch 
• 4-day battery life
• Quick replies – A feature that lets Android users respond to messages using just the watch from a selection of 5 custom replies. Fitbit says they’re still working on the iOS version of the feature
• Female health tracking – Let’s female users track their menstrual cycle and symptoms, which Fitbit says allows female users to “manage their cycle with a more complete picture of health and fitness data all in one place” 
• Fitbit OS 2.0, which features a redesigned dashboard, provides motivational messages, and tips and tricks
• Fitbit Coach for personalized on-device workouts, which includes visual instructions
• Heart rate tracking
• 15 exercise modes including automatic swim tracking
• Water resistance up to 50 meteres
• Automatic sleep stages tracking
• Storage for 300 songs, and wireless earphones compatibility
• Integrates with streaming service Deezer, allowing offline storage of songs
• Fitbit app gallery now with 650 apps
• Compatible with iOS, Android and Windows

Fitbit also announced that they will be releasing a Fitbit for kids called the Fitbit Ace in Q2 2018, pictured below:

The Versa is now available at Digital Walker, Globe, Liberty, Runnr, Lazada and on Fitbit.com. – Rappler.com