Apple sells record number of iPhones, iPads
MANILA, Philippines – Apple starts the first quarter of 2014 on a high note with iPhone and iPad sales reaching new heights thanks to international sales.
The Cupertino-based company announced its first quarter results on Monday, January 27 (January 28 Philippine time), saying it had sold 51 million iPhones, an all-time quarterly record up from the 47.8 million iPhones it sold in the same quarter a year ago.
Apple's fiscal 2014 first quarter ended December 28, 2013 and includes holiday sales figures and sales of the iPhone 5S and 5C which it launched on September 20, 2013.
Apple also reports that it sold a record number of iPads, after the release of the iPad Air and retina iPad mini last November. The company sold 26 million iPads this quarter compared to 22.9 million in the same quarter of the previous year; and 4.8 million Macs up from 4.1 million the year before.
Apple also posted a record quarterly revenue of $57.6 billion and a quarterly net profit of $13.1 billion.
A total of 63% of this quarter's revenue came from international sales.
The tale of Apple's quarterly earnings took on a slightly different take online as people listened in on the actual conference call via live streaming.
Apple Insider reports that Tim Cook admitted the iPhone 5C's sales were lower than expected. According to Cook, the demand percentage for iPhone's 5C variant "turned out to be different than we thought." While 51 million iPhones were sold, this record-breaking number still fell below market expectations of approximately 55 million sales.
The Verge also noted shrinking profit margins for Apple. From over $700 a share in 2012, the price fell to below $400 in 2013, though it has recovered and is around $551. While the company is still looking good, the growth may not appear to be as rapid as it was before. — Rappler.com