Facebook’s SnapChat rival Slingshot appears then disappears

MANILA, Philippines – Facebook’s latest attempt at an ephemeral messaging app disappeared from the iTunes app store hours after it began rolling out.

Slingshot for iOS appeared on the iTunes app stores in Australia, Malaysia, and New Zealand on Tuesday, June 10, but was quickly yanked.

Facebook representatives said the app was released prematurely, “Earlier today, we accidentally released a version of Slingshot, a new app we’re working on.”

Last month the Financial Times reported that Facebook was working on another SnapChap rival after talks to acquire the popular messaging client had fallen through. This is Facebook’s second attempt at an ephemeral messaging service after it’s other iOS app Poke failed to gain traction.

One key differentiator of Slingshot vs competing services like SnapChat and TapTalk is that the app requires users to send a shot back before he/she can view the received message. Once unlocked, users can then view and react to shots. Flipping away received shots disposes them of for good. 

The description on the short-lived iTunes app store listing reads:

Slingshot lets you quickly share moments – little and big – with all your friends. Shoot a photo or video of what you’re up to and sling it to a bunch of people. They won’t be able to see your shot until they sling something back. Tap on a shot to react, or simply swipe it away.

• Stay in touch: Capture photos and videos of moments you want to share with friends.
• Go shot-for-shot: To unlock new shots, first you have to sling something back.
• Enjoy it while it lasts: Once you swipe a shot away, it’ll no longer be viewable.
• Send a quick reply: After unlocking a shot, respond with your reaction.
• Get creative: Express yourself with captions and drawings.
• Look when you want: View unlocked shots later if you’re busy.