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MANILA, Philippines – Soccer’s biggest game is in full swing, and the World Cup is making waves online as a result. Both Facebook and Twitter announced significant interaction figures related to the World Cup, showing the power of the sport as a major social media event.
Facebook announced that over one billion interactions have been recorded on the social network from June 12 to June 29.
“Engagement on Facebook around the knockout matches over the weekend pushed the overall interactions number over the 1 billion mark,” the company said.
For example, the Brazil versus Chile match on Saturday, June 28, drew 75 million interactions – comprised of posts, comments, and likes – from 31 million Facebook users.
On Twitter, 16.4 million tweets were devoted to real-time discussion of the match between Brazil and Chile.
With 16.4 million Tweets, #BRA v #CHI is the most-discussed match of the #WorldCup so far pic.twitter.com/w0BJYz646s
— Twitter Data (@TwitterData) June 28, 2014
Of these tweets, nearly 389,000 were sent during the minute Chile’s Gonzalo Jara missed his last penalty kick, securing victory for Brazil.
#BRA v #CHI: the most-discussed moments of the match on Twitter #WorldCup pic.twitter.com/qp3P4NP4h4
— Twitter Data (@TwitterData) June 28, 2014
– Rappler.com
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