Twitter exec commends #AlDub: ‘It’s a global phenomenon’

Don Kevin Hapal

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Twitter exec commends #AlDub: ‘It’s a global phenomenon’
'We can’t wait to see if the live, public Aldub conversation can set global records by uniting their passionate fans, the nation and the world on Twitter,' says Twitter's Rishi Jaitly

MANILA, Philippines – AlDub Nation, celebrate!

The viral tandem of Alden Richards and Maine Mendoza, popularly known as AlDub, was once again recognized abroad, this time by Twitter Asia Pacific and Middle East Vice President Rishi Jaitly who called it a “global phenomenon.” (READ: ‘#AlDub: The fun tandem of Alden Richards and ‘Yaya Dub”)

“Aldub is a global phenomenon on Twitter and shows how our platform as the social soundtrack to TV has really connected Filipinos who love a good love story,” said Jaitly in a joint press statement from Twitter and Talk ‘N Text.

“We can’t wait to see if the live, public Aldub conversation can set global records by uniting their passionate fans, the nation, and the world on Twitter,” he added.

On Saturday, September 26, 2015, the Kalyeserye’s official hashtag #ALDubEBforLOVE pulled in record 26 million tweets – just a couple of million short of the Twitter record of 28.4 million global Tweets for Super Bowl XLIX in February 2015

The most shared Tweet for #ALDubEBForLove came from Maine Mendoza a.k.a. Yaya Dub which was viewed almost 4.8 million times on Twitter and re-tweeted over 64,000 times.


Other top tweets came from his on-screen partner Alden Richards, Eat Bulaga host Joey de Leon,  and the official Eat Bulaga Twitter account.

Other top tweets:

In their press release, TNT also announced the launch of their Unli Twitter promo in support of the craze, giving its subscribers unlimited Twitter access valid for one whole day for only P2 ($0.04).

“With this special promo, TNT and Twitter will enable more fans to join the social TV conversation and show their support for TNT endorsers Alden and Maine – in another big Twitter celebration this weekend,” said Evelyn Jimenez, Prepaid Marketing Head of Smart Communications. 

“It is amazing how the Aldub story on TV has become a shared experience that spills over to Twitter on a daily basis, where passionate fans converge and express their sentiments in real time,” JImenez added.

  Twitter trends as of 2am, October 3

AlDub is expected to sweep the Internet again this weekend, when the tandem meet at the Eat Bulaga studio on Saturday, October 3.

As of 2 am October 3, the hashtag #ALDUBmeetsTVJ is already trending on Twitter with 1.8 million tweets. –

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Don Kevin Hapal

Don Kevin Hapal is Rappler’s Head of Data and Innovation. He started at Rappler as a digital communications specialist, then went on to lead Rappler’s Balikbayan section for overseas Filipinos. He was introduced to data journalism while writing and researching about social media, disinformation, and propaganda.