8 viral ads of 2015: AlDub, Ariel, BDO, pooping unicorn, and more
MANILA, Philippines – There were some pretty interesting campaigns that went viral this year. From the hilarious, the infuriating, to the downright bizarre, here’s a quick rundown of what got people talking.
Finally, Ariel happened to me!
What do you do when you have a tandem that’s not allowed to meet onscreen? Thanks to this duo’s tricky storyline, we’ve seen creative and kilig-inducing ads from different brands. With their palpable chemistry and fanbase that’s as solid as Maine’s lip-syncing skills, the viral love team has proven effective in boosting sales.
The squatty potty unicorn
What better way to illustrate proper bowel movement than with a unicorn serving you rainbow-colored ice cream fresh from the toilet bowl? With the Squatty Potty, you’ll be pooping soft-serve in no time! We're filing this one under: bizarre yet hilariously effective.
Jollibee bloody spaghetti
A little boy eating cheesy spaghetti sounds harmless, right? What was supposed to be an adorable photo of a boy enjoying his spaghetti got a little unnerving when his grin coupled with the tomato sauce all over his face went from cute to the Joker real fast.
Friend: Pre masarap ba kumain nang ano?... Anong lasa??? Me: pic.twitter.com/j8CBvbqTIA— 林飞鸿 (@deyvlym) September 4, 2015
Nasaan na yung creepy kid sa ad nyo @Jollibee? Oo, yung parang kumain ng bloody flesh of his dead enemies. @_@— Noctvrn (@DaryllSambat) September 14, 2015
: HE KNOWS WHERE YOU LIVE. pic.twitter.com/7uHizNFIEI— QUESO EBOLA (@Watdahel_Marcel) September 2, 2015
Speaking of creepy, Oishi’s webcomics take a morbid turn that leaves a lot of people confused with sudden dismemberment of the main characters without warning. Cute? Creepy? What do you think?
The BDO Unibank conundrum
BDO Unibank received criticism from netizens asking “Why not both?” after their series of ads posing controversial ads with statements like “Save the environment, or save up to see places?”
BDO has apologized for the incident and removed the posts.
ACER’s 'Happy-go-lucky' freelancers
ACER needed to rethink their freelancer stereotype after being called out by members of the freelancer community for their offensive campaign.
They quickly owned up to their mistake and re-launched the campaign with a more empowering message where the cringe-worthy "SECRETary admirer" gets a revamp as the much better “Multitalented."
"The difference between ordinary and extraordinary is that little extra.” – Jimmy JohnsonPosted by Acer Philippines on Saturday, October 31, 2015
Bench is no stranger to controversial billboards but this year's All Kinds of Love campaign went viral after people noticed that one of their billboards seemed to be defaced. (READ: #PaintTheirHandsBack: How a hashtag saved all kinds of love)
Netizens rallied behind the brand using their artwork and expressed their disappointment with the Ad Standards Council (ASC).
The ASC issued a statement denying it censored the billboards and the tide turned as people began to wonder if the blacking out of the hands was a mere publicity stunt.
Bench issued a statement to clarify the issue, saying a discrepancy between the digital mockup disseminated online and the actual billboards might have caused the confusion. (READ: Bench statement on controversial 'Love All Kinds Of Love' billboard)
What ads caught your eye this year? – Rappler.com