Facebook set to release Instant Articles for all publishers

MANILA, Philippines – Facebook is rolling out Instant Articles to all publishers “of any size, anywhere in the world,” beginning April 12.

Instant Articles, which open at the tap of a finger, launched in May 2015 with a handful of foreign media companies.

It launched in the Philippines last December 3, with Rappler, ABS-CBN, GMA-7, and the Philippine Daily Inquirer  among the first to use the feature here.

“To date, we’ve been working with a few hundred publishers around the world to build an incredibly fast and immersive reading experience for people on Facebook,” the social network said in a press statement.

“Our goal from the beginning was to open up Instant Articles to all publishers and we’re excited to be able to do that in a way that makes it fast and easy for all publishers to reach their audiences on Facebook.”

With Instant Articles, stories no longer take an eternity to load, and they can be viewed right in the Facebook app.

Free Facebook data plan users in the Philippines also don’t need to wait for Wi-Fi to get updates.

Facebook also emphasized that publishers “have full control over the look of their stories,” plus data and advertisements.

“They have the ability to bring their own direct-sold ads and keep 100% of the revenue, and track data on the ads served through their existing ad measurement systems, or they can monetize their content through the Facebook Audience Network,” the social network added. – Rappler.com