How to opt out of Facebook’s tailored ads

Ryan Macasero
Facebook collects user's browsing data so it can customize ads on the site, here's how to turn it off

TAILORED ADS. Facebook changes the way users see ads. Screenshot from Facebook Newsroom

MANILA, Philippines – Facebook is changing the way you see ads. Again.

On Thursday June 12 (June 13 in Manila) the social network announced introduced ad preferences, a feature that would allow them to collect information from users’ browsing activity to allow them to serve “ads that are more relevant to their interests.” 

While the world’s second most visited website says their motives are to tailor ads that users want to see, many are worried about Facebook encroaching on the privacy of its users. 

According to a Facebook Newsroom announcement if you “start researching TVs on the web and in mobile apps, we may show you ads for deals on TVs to help you get the best price or other brands to consider.” 

In a video release  that accompanies the announcement, Facebook product manager Jake Brill said, “We never share information that personally identifies you, unless you give us permission.

The good news is while Facbeook is still tracking your online activity there is now a way to “opt out” of their new ad targeting method.

First, you’d have to go to the Digital Advertising Alliance website opt out page on your web browser. Search for “Facebook Inc.” under “Companies Customizing Ads For Your Browser” and tick the corresponding box.

OPT OUT. Digital Advertising Alliance allows users to 'opt out' of allowing Facebook to customize ads based on your data. Screenshot from

A new feature is also being rolled out so you can opt out of certain ads on Facebook. If you’re shown an ad you’re not interested in, click the arrow on the top right side of the post and select “Why am I seeing this?” While it doesn’t completely stop ads, at least you can filter out some of the things it shows you. This option, however, won’t be available for a few more weeks.

CHANGE OPTIONS. An option to change what ads Facebook shows you will also be built-in to posts. Screenshot from Facebook Newsroom

For more on protecting your Facebook account check out Facebook’s security tips page. –

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Ryan Macasero

Ryan covers Cebu and the Visayas for Rappler. He covers all news in the region, but is particularly interested in people stories, development issues and local policy making.