SUMMARY
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MANILA, Philippines – The original video was scrapped in less than 24 hours from the Department of Health’s (DOH) Facebook page Sunday, November 30, but copies of the “Gaga Girl, Bobo Boy” anti-pregnancy public service announcement (PSA) has spread online like wildfire.
Apart from the public outcry against the video’s sex-negative take on reproductive health education, even the National Youth Commission has asked the DOH to permanently kill distribution and remove it from official platforms.
However, this wasn’t the first government PSA that got people talking both online and offline. Below is a collection of videos you may be familiar with, some recent, and some that will definitely take you back down memory lane – uploaded on social media platforms for everyone’s enjoyment.
Gaga Girl/Bobo Boy
In case you haven’t seen this now-notorious video, here you go.
The “No to TEEN PREGNANCY” video of the DOH is proof that the world needs org comm majors.
— Bene Santiago (@besanti) Nobyembre 30, 2014
Medyo nakakadisturb yung video ng DOH about Teenage Pregnancy. What is ostracizing, condemnation, and mind-control? o_O
— Joshua Ababa (@amielababa) Nobyembre 30, 2014
Did I just waste 3 minutes of my little life watching a tactless video on teen pregnancy produced by DOH? Is this where our tax is going?
— Alvin Cabalquinto (@accabalquinto) Nobyembre 30, 2014
Inakup, Arekup
In glaring contrast with the above video, this PSA on the consequences of poor reproductive health struck the right chord with viewers.
Many praised DOH for their “Inakup Arekup” jingle on RH, but this “Gaga Girl, Bobo Boy” campaign on teen pregnancy is, well, a disaster.
— Joseph Cataan (@JosephCataan) December 1, 2014
Ayos na ayos ang Inakup Arekup. Ewan ko lang dito sa Gaga Girl, Bobo Boy. It feels right and wrong at the same time. http://t.co/yJtXOFFdBA
— Guien Garma (@GuienEPGarma) December 1, 2014
MTRCB Movie Ratings
This one’s pretty infamous at this point. Shown along with other movie trailers in cinemas, this video has drawn a lot of ire for a whole host of reasons: the stilted acting; the slow, patronizing tone; the fake balloon; the father’s unsettling sexual entendre…the list goes on and on.
MTRCB – Film Informercial by sandiessreiner3
That MTRCB infomercial explaining their ratings makes me want to hurt little children. Para sa lahat, pwede sa… http://t.co/NBmrvNGpZV
— Jonathan Dela Cruz (@cabagona) November 19, 2014
They took down the MTRCB Movie Ratings Infomercial from YouTube! Where can I get my fix of CGI Balloons and #ManyakTatay now?!?
— Marcelle Fabie (@mistervader) June 26, 2014
Napakawalang-kwenta ng infomercial ng MTRCB. Parang school project ng kinder.
— Darwin (@darwintaylo) February 13, 2014
Derek Ramsay Anti-piracy PSA
Here’s a fresh PSA also making the rounds in cinemas. Is it a little too sleek and overproduced, a little overdramatic? Or can Derek Ramsay do no wrong?
Reactions:
So there’s a new anti piracy infomercial and it’s worse than that john estrada-randy santiago starrer. #OverActing #Derek
— james abel (@jamesabelc) November 27, 2014
Nakaka-frustrate yung bagong anti-camcording law commercial with Derek Ramsey. I think I prefer the Estrada-Santiago skit better.
Register, File, Pay
Sometimes, some animated typography just does the trick. Who needs Derek Ramsay running down a professionally-lit alley when you’ve got Flash?
Ano ang Silbi ng VFA? PSA by Orly Mercado Philippines 1998
The Visiting Forces Agreement (VFA) remains a touchy topic to this day, especially in light of the Jennifer Laude murder case. Here’s a throwback video to remind you of how the government stood on the issue, featuring former Senator Orly Mercado.
DENR Philippines Public Service Announcement 1998
With climate change an enormous issue in these post-Yolanda times, communicating the importance of being good to the environment has never been more pressing. Remember when PSAs could still be gentle and romantic about messaging?
DOE Philippines Energy Week PSA 1999
Remember cheap 90s dance music? You will after watching this.
Robocop Anti-Drug Campaign PSA in the Philippines
This one’s a long-lost gem. Former Manila Mayor Lito Atienza, Senator Jinggoy Estrada (currently detained because of the pork barrel scam), and Robocop – together in one mind-blowing PSA. Hats off to whoever thought this one up.
DENR Waste Disposal PSA
This post-Ondoy video about proper waste disposal sends a chilling and urgent message without exploiting the tragedy of 2009’s most destructive tropical storm.
DOH 2013 PSA Collection
Nowhere near as compelling or controversial as their videos at the start of this article, these PSAs take the more matter-of-fact approach. Do you think this style works?
Duty-Free PH and DOT Anti-drug Collection
Last but certainly not the least, this series of PSAs are guaranteed to take you back to the 90s. You’ll spend quite a while gasping over how all of these are eerily familiar. Which one’s your favorite?
Which other government PSAs can you find on social media? Share them with us in the comments section below! – Rappler.com
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