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MANILA, Philippines – New Twitter CEO Elon Musk on Wednesday, November 2, announced through a tweet that Twitter verification will cost $8 per month.
“Power to the people! Blue for $8/month,” he tweeted, with “Blue” being a reference to the blue badge with a checkmark indicating a verified personality.
Elon Musk, prior to his ownership of Twitter, has floated the idea of providing verification on the platform through a fee.
Currently, the verification system has specific guidelines on who may be verified, and prevents individuals who have a history of platform manipulation or hateful activity from being verified. “The blue Verified badge on Twitter lets people know that an account of public interest is authentic. To receive the blue badge, your account must be authentic, notable, and active,” Twitter’s page on verification guidelines states.
Musk lists other ideas in a thread. He said that the fee may be adjusted by country “proportionate to purchasing power parity.” The badge will come with other features including “priority in replies, mentions & search,” the “ability to post long video & audio,” and will reduce the ads shown to the user by half.
Publishers “willing to work with us” may have the fee revoked.
Musk also said that the fee will create a revenue stream that can be used to reward content creators. A secondary tag will also be created below the name of a public figure, according to Musk. – Rappler.com
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