Facebook added two new ratings for posts that are assessed by its 3rd party fact checking partners: "altered" and "missing context."
The new ratings were announced on Tuesday, August 11, and were rolled out in the US on the same day. Outside of the US, the ratings will be made available to fact checking partners in the coming weeks.
These will be added to Facebook's existing fact check ratings, which are "false," "partly false," and "false headline."
The "altered" rating, Facebook explained in its release, is for photos and videos that have been manipulated in a way that could mislead people. For instance, a photo of someone shaking someone's hand when he or she did not.
Distribution of content rated "altered" or "false" will be reduced and the strongest warning labels will be placed on these. Below are photos of what posts with these ratings would look like.
The "missing context" rating is for content that could mislead without the proper context. For example, a post that claims funding for a government program has been "zeroed out" but it was actually only reduced, not eliminated. Content with this label will have lighter warning labels and Facebook will focus on providing more information from fact checkers for this kind of content.
Below are photos of what posts with the "partly false" – or content with factual inaccuracies – and "missing context" ratings would look like.
Its release also clarified that content presented as opinion but is based on false information is eligible for fact checking. "Why? Because presenting something as opinion isn’t meant to give a free pass to content that spreads false information," Facebook said.