'Change is here': Netizens welcome #PresidentDuterte

MANILA, Philippines – "Change is here."

Social media is abuzz with praise for the Philippines' new president, Rodrigo Duterte, who was sworn in Thursday, June 30, at the Rizal Hall of the Malacañang Palace. 

Duterte - Curated tweets by phpolitics

Described as the "first Online President," Duterte has consistently received overwhelming support on social media since the campaign period. (READ: 10 takeaways from Duterte's digital campaign)

It was no different as he took his oath of office on Thursday.

#Du30saJune30, a wordplay on Duterte's famous social media monicker #Du30, trended quickly on Twitter, together with #PresidentDuterte, #ChangeisComing, and #Digong. 

Filipinos took to social media to express support for Duterte, wishing him good luck and expressing their high hopes for the new administration. 



Freddie Aguilar, who sang during the program, also caught the attention of netizens with the lyrics of his song that called out corrupt politicians. 

Love the new version that Freddie Aguilar made to his own song just for Mr. President. #Du30SaJune30 #Panunumpa — Iris Diana Tamor (@tamsay_) June 30, 2016 Galing ni Freddie Aguilar #Du30SaJune30 — ALVIS- DE ROXAS (@karladeroxas) June 30, 2016 Ang ganda ng Kanta ni Freddie Aguilar. Binago yung ilang lyrics (for Du30) #Du30SaJune30 #PartnerForChange — Joanna Juanillas (@itsjowanna18) June 30, 2016 Awkward moment nung kumanta si Freddie Aguilar ng anti corruption song sa harap ni FVR, Drillon, Erap at Belmonte. #awkward #Du30SaJune30 — Lawrence Estrada (@yeah_law) June 30, 2016


Aside from the music, social media users also noticed that Duterte's daughter, Sara "Inday" Duterte-Carpio, looked striking in her blue Filipiniana gown. Duterte-Carpio succeeded her father as Davao City mayor.

Inday Sara is so pretty tho omg is she really our mayor or a model hahaha — Hapie A.R. (@hapieee) June 30, 2016 Inday Sara Duterte is so sultry with her dress and hair tho. loving her — ARYANA STARK (@albertouww) June 30, 2016 Ang striking ng gown ni Inday Sara! — Marga Deona (@margadeona) June 30, 2016 Did you catch the entrance of the First Family? Ang ganda! At ang power talaga ni Inday Sara mga beshie. #Panunumpa2016 — Renzo Blanco (@RenzoEnrico_) June 30, 2016


Senti, a real-time visualization of the general sentiments of Twitter and Facebook users, had collected 86,749 tweets about the inauguration by 2 pm. Of these tweets, 47,164 were considered neutral, 26,144 were positive, and 13,441 were negative.

Senti compiled and analyzed posts about the presidential and vice presidential inaugurations based on the words that were used. The analysis covers keywords and terms in English, Filipino, Taglish, and any other variations of the language.


Rappler's data analytics tool, Reach, also showed that as of 1:30 pm, #PresidentDuterte had received 927,589,803 impressions (number of times a user is served a tweet in timeline or search results). 

From 8 am to 1:30 pm on June 30, the hashtag generated more than 35,687 unique tweets from more than 16,136 unique authors.

In a previous interview with Rappler, the Duterte campaign's social media manager, Nic Gabunada, said the undeniably huge force behind Duterte's presidential bid was organic and volunteer-driven.

Peter Tiu Laviña, who heads the Duterte campaign media group, also explained to Rappler in a previous interview that the digital army of volunteers is guided by two rules: their posts should be "good for the country" and "good for the candidate." With these marching orders, they live by their hashtag: #JustDuIt. – Rappler.com

Don Kevin Hapal

Don Kevin Hapal is Rappler’s Head of Data and Innovation. He started at Rappler as a digital communications specialist, then went on to lead Rappler’s Balikbayan section for overseas Filipinos. He was introduced to data journalism while writing and researching about social media, disinformation, and propaganda.