SUMMARY
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Twitter announced on Tuesday, May 4 it was acquiring Scroll, a subscription service that removes advertisements from participating news websites.
In its blog post on the acquisition, Twitter said it was looking to combine some offerings it now has from other acquisitions, such as newsletter platform Revue, into its own subscription offering which it says it is “exploring.”
The company explained, “As a Twitter subscriber, picture getting access to premium features where you can easily read articles from your favorite news outlet or a writer’s newsletter from Revue, with a portion of your subscription going to the publishers and writers creating the content.”
Scroll, in its own post on the acquisition, said they took on the team-up because “Twitter is the only large platform whose success is deeply intertwined with a sustainable journalism ecosystem.”
“Twitter exists to serve the public conversation. Journalism is the mitochondria of that conversation. It initiates, energizes and informs. It converts and confounds perspectives. At its best it helps us stand in one another’s shoes and understand each other’s common humanity,” the blog post continued.
The aim, Scroll says, is to transform and scale the operations accordingly so Twitter can gather “people who love the news and pay to sustainably support it.” – Rappler.com
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