Twitter on Tuesday, January 26, announced it was acquiring newsletter publishing platform Revue.
In a blog post, Twitter said the acquisition of Revue “will accelerate our work to help people stay informed about their interests while giving all types of writers a way to monetize their audience – whether it’s through the one they built at a publication, their website, on Twitter, or elsewhere.”
Revue itself offers free and paid newsletter options. Revue’s free options lets writers send newsletters to a maximum of 50 people, with the paid option allowing for up to 40,000 readers.
Twitter added it would make Revue’s Pro features free for all accounts. Revue used to take a 6% cut of paid newsletter revenues as a part of the transaction fee but Twitter will be lowering the cut to 5%.
Revue, a Dutch company, has 6 employees and raised about $318,000 in funding, according to information from Crunchbase. Twitter will treat Revue as a standalone service and investment into Revue will focus on expanding the product’s team, including in engineering, design, research and data science, and in introducing new features and experiences.
The hope is that the future of Revue will include ways to help grow writers’ audiences and, as a result, drive them into using Twitter or paying for Twitter-related services as well.
More information on the acquisition is available on Revue’s own announcement. – Rappler.com