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Amazon cracks down on fake reviewers

Rappler.com

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Amazon cracks down on fake reviewers

Jakub Kaczmarczyk

US online retailer Amazon has filed a lawsuit against more than 1,000 people who have posted fake reviews on Amazon.com. The BBC reported Sunday, October 18, that it has filed the lawsuit in Seattle, Washington, saying that its brand reputation is being damaged by what it calls “false, misleading and inauthentic” reviews. Amazon said in its complaint, filed Friday, that the fake reviews “can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn tarnishes Amazon’s brand.”

Read more of Amazon’s crackdown on Rappler.

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