Coldplay teams up with Oxfam for crowdsourced campaign

Thousands of Coldplay fans got the chance to be a part of a Coldplay-endorsed music video made to highlight the injustice of land grabbing. Produced jointly with British-based non-profit Oxfam, the video features pictures and video clips of people doing familiar things – like brushing their teeth, eating or sleeping – in abnormal settings such as on train tracks or underwater. The concept and film was created by award winning director Mat Whitecross to echo the dislocation and displacement thousands of families experience as a result of land grabs. Oxfam asked people to send in their photos and videos and received nearly seven thousand submissions from 55 countries around the world. The popular British band has been a long time supporter of Oxfam and its causes, even inviting the non-profit to tour with the band in 2012 to promote food security.

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