SUMMARY
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With a minimum 6 grams of gold and a large chunk of silver, the Olympic gold medal alone costs about about £450. But that amount does not reflect the tears, fears, and the cold cash that are invested in the games. Take the Great Britain team. When it went to Beijing, the team benefited from £235 million investment in training program and an extra £165 million spent. With 17 medals garnered, these amounts translate to a spending of about £10 million per medal. But for the likes of Australia, which is placed 24th in the medals ranking in London, an official said “The real cost to us is the money is the difference between silver and gold.”
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