Facebook: Pay to send message

Facebook began testing in the U.S. the feasibility of charging to guarantee that messages from strangers make it into inboxes of intended recipients at the social network. The Facebook Messages test lets a sender pay a dollar to make sure an electronic missive is routed to someone’s “inbox” even when the person isn’t in their circle of friends. Facebook said that it wanted to determine whether adding a “financial signal” improves its formula for delivering “relevant and useful” messages to members’ inboxes. Facebook already uses social cues, such as connections between friends, and algorithms that identify spam messages.

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