IKEA coming to PH

Filipinos may soon get a taste of small space furniture solutions offered by Swedish furniture giant Ikea. This is as soon as the application of Ikano Retail Asia, an Ikea franchisee in the region, is approved by the Swedisn firm. “I think we can open 3 stores here tomorrow. The market is very ready for it,” Ikano managing director Christian Rojkjaer said during an investment briefing for a Swedish delegation at the trade and industry department on Wednesday, February 20. In Southeast Asia, Ikano was granted franchising rights for Singapore, Malaysia and Thailand. The plan is for Ikano to open 3 shops in Manila, after which, they will look at moving outside of the capital. “We have a very rigid and structured assessment process as to where to put stores because they are so big – 40,000 square-meter stores. We need the volume. Without it, Ikea can’t work,” Rojkjaer said.

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