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Research in Motion rebrands itself as Blackberry. Before unveiling its two new smartphones, RIM CEO Thorsten Heins announces the company will operate under the name of its popular smartphone and mobile computing platform. Heins says the change comes at a defining moment in the company’s history. Blackberry launches the Z10 and Q10 smartphones, both running on a new operating system. The Z10’s slate design is reminiscent of the iPhone 5 and is completely touch-based while the Q10 retains a physical keyboard.
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