Tapping the power of social to get balls for peace in Sulu

Jul 12, 2012 11:28 AM PHT

Analette Abesamis

SUMMARY

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Instead of giving them guns, give them soccer balls. That’s what Maj. Stephen Cabanlet told Rappler’s Carlos Santamaria, outlining how the sport can instill discipline, passion & allow enemies to play together in Jolo, Sulu. Sports for peace. He said the marines was building a league but didn’t have balls. Rappler’s Natashya Gutierrez took that to heart. On her 25th birthday, she started a Facebook page “25 balls for my 25th” and sent an appeal on Twitter. Before her birthday was over, she had pledges for 50 balls – with more coming.

Read about Natashya’s social media campaign here and the story which sparked it all.