Sentiment maps to enhance travel in UK

UK transport and technology experts unveiled a digital platform that maps the emotions of people using different types of public transport in real time in the hope of improving the commuter experience. Developers say it will be a “customer-led services which are being responded to in real time.” The developers say the “sentiment mapping” project would also provide transport operators with a better understanding about the needs of their passengers and enable them to respond better in emergencies. Still in its infancy, the team launched a live tool visualization of passengers’ sentiment based on Twitter, covering the area between London and Milton Keynes.

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