Building Hunger for the ‘Hunger Games’

Rappler.com

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More than 24 million copies of the “Hunger Games” trilogy by Suzanne Collins is in print in the US alone.  On Friday, the first of a planned 4-movie franchise opens in theaters around the world.  It cost $80 million to make and is expected to have opening weekend sales of about $90 million.  Lionsgate generated a high-level of interest by not just using traditional marketing techniques.  Its centerpiece is a phased, year-long digital social media campaign.

 

Read more on New York Times.

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