SUMMARY
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The government’s “Its more fun in the Philippines” campaign bore fruit as the Philippines advanced 12 notches in the World Economic Forum (WEF) 2013 Travel and Tourism Competitiveness Index released on Thursday, March 7. The country’s ranking improved to 82nd overall out of 140 countries with a score of 3.93 in 2013, making it a ‘rising star’ in the industry and the ‘most improved’ country in the Asia and the Pacific region.
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