Facebook to track cursor on screen?

Facebook is considering expanding the scope of its data collection – and that may include tracking how long a user’s cursor hovers on screen. The Wall Street Journal reports Facebook’s analytics chief Ken Rudin says the site is testing technology that can collect data on user interactions with the social network, like whether the newsfeed is in a viewable area or how long you spend on a page. Rudin says Facebook may use the information for product development to targeted advertising, among other purposes. WSJ reports the tests are ongoing, and the social network will know “within months” if it will incorporate the data collection system into the site.

Read more on the Wall Street Journal.