Coke dislodged; Apple is world’s best brand

Rappler.com

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BEST BRAND. Apple grabbed the crown as the world's best brand from Coca-Cola. Photo from AFP

Coca-Cola has lost its crown as the world’s best brand, unseated by the iconic iPhone and iPad maker Apple. This marks the first time the soft drink missed the top spot on the “best global brand report,” a line-up created in 2000 by marketing consultancy Interbrand, a unit of the Omnicom advertising conglomerate. Coca-Cola dropped two places in 2013, also losing to Google, the search engine, which came in second place. Apple has always been on the list, beginning at #36 in 2000, but has slowly climbed the ranks.

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