WebHits: The gentleman’s wager

WebHits: The gentleman’s wager
Watch Jude Law dance his way to win a wager in Johnnie Walker's branded film

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MANILA, Philippines – British actor Jude Law dons a suit and puts his dancing skills to use in a short film shot to promote the scotch whisky brand Johnnie Walker Blue Label.

“The Gentleman’s Wager,” starring Law and Giancarlo Giannini, tells the story of a wager between the two men over a yacht. Set in the world of the elite, the story begins with the two men enjoying drinks aboard Giannini’s one-of-a-kind boat. Law offers to buy the yacht, but not with money: instead, he proposes to win it with a dance.

The scene then shifts to London, where he stages a dramatic performance to win his friend over.

The six-minute film, the latest in a growing trend of brands producing beautifully shot movies for marketing, was directed by Jake Scott and shown at the Venice Film Festival. – Rappler.com

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