What’s the typical Indonesian mobile Internet user like?

Jet Damazo-Santos

This is AI generated summarization, which may have errors. For context, always refer to the full article.

What’s the typical Indonesian mobile Internet user like?

EPA

Baidu Indonesia releases a white paper that gives insights into Indonesian mobile user trends

JAKARTA, Indonesia – It’s around 1pm, just after lunch, and the typical Indonesian mobile Internet user would check his Android smartphone and fire up a social networking app.

He is young, probably below 25 years old, and earning something less than IDR3 million a month. But he’s dreaming of buying a better Android smartphone when he can. 

These, according to research conducted in September 2014 by Baidu Indonesia, are the top characteristics of Indonesian Internet users. The Chinese Internet giant entered the Indonesian market last year and has launched a local version of their one-stop portal hao123.com plus mobile and computer apps. 

Indonesia country manager Bao Jianjei presented a white paper based on the research on Wednesday, November 26, at the Startup Asia Jakarta conference organized by Tech in Asia. The full version, he said, would be released later this week, but the white paper already provided interesting insights.

For instance, 44.8% of the 11,458 respondents in Baidu’s survey said their first internet experience   was through a smartphone.  

And there’s an 80% chance that that smartphone costs less than IDR3 million. But the cheapest phones don’t always win. About 33.5% of smartphones owned by respondents in Baidu’s survey cost between IDR1.5 million to IDR3 million, and 29.1% between IDR1 million to IDR1.5 million. 

What brands are these phones? Samsung is still leading, with Blackberry a far second. And 87.3% said their next smartphone will be an Android, hopefully a little more expensive – IDR2.9 million appears to be the average budget – than the one they currently have.

 

What do they do online? Not surprisingly, 84.2% said they accessed a social network, and search came in second.  

There’s bad news for app developers, though, as mobile browsers seem to still be preferred over opening apps. Almost 40% said they only use 1-2 apps regularly, and 78.3% said they used browsers several times a day – including to access social networks and read news.

 

When do they go online? Aside from after lunch, 7pm is the next peak hour for mobile Internet use – likely while stuck in traffic on the way home.

Interestingly, 95.2% of all respondents said they use mobile Internet when they’re not actually mobile but just at home. – Rappler.com

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