Men need to energize their grooming routine — here’s why

MANILA, Philippines ­– Are men becoming more serious about skincare? Yes.

Digital Market Asia reported that sales of male grooming products are booming, particularly in Asia. The report showed that in the Philippines, men put effort into looking good because they believe it’s important for their job. Their biggest concern? Acne.

Despite this trend there’s still a lot of skepticism – or denial – coming from the guys themselves.

Most continue to insist that soap is all they need in the shower. Or, they resort to using their wives or girlfriends or sisters’ beauty products secretly. It happens more often than you think. Women don’t exactly judge, but it’s also not fair when their stash keeps running out, right?

You might say, “All I need is to get clean.” But your skin goes through torture from long hours of working, commuting, and partying. All these lead to a dull, tired-looking, and haggard complexion. That’s not very impressive in the boardroom or the field.

Ever heard of the expression “Fake it till you make it?” To become the next big thing, you’ve got to look the part. A modern man should know how to take care of his skin.

If you still don’t believe us, take it from 5 successful (not to mention good-looking) men: Anton Del Rosario, Rico Blanco, Victor Consunji, Paul Soriano, and Xian Lim.

These guys are in different fields: Anton is in sports, Victor is a construction magnate, Rico is a musician, and Paul is a director, and Xian is one of the most in-demand actors today. They all work long hours, get sunburnt outdoors, and probably have gone on days with less than two hours’ of sleep.

But, they always look their best. What’s their secret?

Watch the video below:

As these guys prove, success doesn’t have to be complicated. They’re the epitome of modern men – achievers who seize every opportunity to excel. They take definite steps to energize their lifestyle.

Xian prioritizes getting a good night’s rest whenever possible. “That’s a number one thing,” he says. Getting enough sleep prevents breakouts and keeps him focused for the next day.

Rico makes sure that his face is clean after a long day at work.

If there’s one thing these modern men have in common, it’s that they never skip on proper skincare.

More than a perk-me-up: coffee as a skin energizer

Among these 5, Victor mentioned coffee as his energizing must-have. Did you know that coffee’s benefits go beyond waking you up in the morning?

According to Dr. Jason Harcup, Vice President of Personal Care Research in Unilever, coffee bean extracts have proven skin care benefits that can address male skin concerns.

Here are more reasons to drink up: coffee is loaded with exfoliants and anti-oxidants that are scientifically proven to brighten and recharge men’s skin. It’s also known to help enhance skin circulation and protect against sun damage.

Take cues from these guys and use a facial wash and moisturizer combo from Pond’s Men. It’s infused with coffee bean extracts to get that smooth, energized, and healthy look. If you love your coffee in your cup, you’ll love it even more on your skin.

In your race towards success, it wouldn’t hurt to take that extra step to look good. These 5 men seem to agree.

Now, are you man enough to clean up your act? Let us know. — Rappler.com