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MANILA, Philippines – British pop diva Adele debuted a brand new music video for “Send My Love (To Your New Lover)” at the 2016 Billboard Music Awards, May 22, Sunday at the T-Mobile Arena in Las Vegas (Monday in Manila).
Like “Hello,” which Cannes wunderkind Xavier Dolan helped visualize, this one was not only filled with breathtaking vocals but showstopping visuals as well. The video was helmed by Patrick Daughters, a seasoned music video and commercial director.
The playfully upbeat track from 25, which Adele herself describes as a “happy you’re gone” song, inspired by a former flame. “He was a wimp. He couldn’t keep up with me. So, sorry,” she said at a New York show where she premiered the new record.
The video features Adele in a flowing floral Dolce & Gabbana gown set against a stark black background, as seen in a preview she tweeted days ahead. She sways her hips and delivers the cool tune with her powerful pipes, as if to show who’s the boss.
“Send my love to your new lover / Treat her better / We gotta let go of all of our ghosts / We both know we ain’t kids no more,” she sings to the guitar and beats-driven tune, as images of her overlay each other – just like “all of [her] ghosts,” as the song puts it.
What do you think of Adele’s new music video? Let us know in the comments. – Rappler.com
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