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MANILA, Philippines – Fashion enthusiasts, are you sitting down? Balmain, well known for their structured, edgy designs, was announced as the latest designer brand to collaborate with Swedish retailer H&M.
H&M announced the news via social media Monday, May 18.
“Time to reveal our next guest designer collaboration with #BalmainParis! Creative Director #OlivierRousteing with friends #KendallJenner #JourdanDunn are walking the #BBMAs red carpet in selected pieces from the collection! #HMBALMAINATION,” H&M wrote.
Balmain’s creative director Olivier Rousteing confirmed the news in an interview with E! News’ Giuliana Rancic at the Red Carpet of the 2015 Billboard Music Awards.
According to the press release from H&M, Olivier walked the Billboard Music Awards red carpet with Jourdann Dunn and Kendall Jenner, who revealed the first pieces of the collection.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, said Olivier in a press release.
“Get ready for #HMBALMAINATION – H&M’s next designer collaboration with @BalmainParis launches worldwide 05.NOV.2015.”
The last designer to work with H&M was Alexander Wang, who delighted fans with more affordable versions of his sportswear-inspired pieces. (READ: View the entire collection: Alexander Wang x H&M)
The Balmain designs will be available in Manila, H&M confirms to Rappler.
The Balmain collection will be out November 5, 2015. – Rappler.com
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