Asus reveals Zenfone 3, plus Deluxe and Ultra variants

Victor Barreiro Jr.

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Asus reveals Zenfone 3, plus Deluxe and Ultra variants
(UPDATED) Asus comes out with 3 phones that take different approaches to improving its flagship lineup

MANILA, Philippines (UPDATED) – Asus revealed 3 new additions to its Zenfone lineup on Monday, May 30, at Computex Taipei: the Zenfone 3, Zenfone 3 Deluxe, and Zenfone 3 Ultra.

The Zenfone 3 sports a 5.5-inch LCD screen and is powered by a Snapdragon 625 processor, 4GB of RAM, and up to 64GB of storage.

It comes with a 16-megapixel (MP) rear camera, an 8MP front-facing camera, and a 3000 mAh battery. It also takes advantage of a fingerprint sensor and uses USB-C 2.0 connections.

The Verge noted the phone “is made from two panels of glass on the front and back with a metal frame; it’s available in gold, blue, black, and white.”

The Deluxe and Ultra variants

The Zenfone 3 Deluxe meanwhile, uses an aluminum unibody and invisible antenna lines. It has a 5.7-inch 1080p OLED screen, a Snapdragon 820 series processor, and up to 6GB of RAM.

While most of the Zenfone 3 Deluxe’s other specifications are similar to the Zenfone 3, it stands out with its own 23-megapixel camera, and USB-C 3.0 connectivity.

The Zenfone 3 Deluxe will come in gray, silver, and gold.

The Zenfone 3 Ultra, meanwhile, is similarly made when compared to the Zenfone 3 Deluxe but has a 6.8-inch 1080p LCD screen.

It uses a Snapdragon 652 processor and can have up to 4GB of RAM. Like the Deluxe, it will also use a 23MP camera and USB-C 3.0, this time with DisplayPort support, as well as a 4,600 mAh battery. Asus also said it has a 4K TV-grade video processor.

The Zenfone 3 Ultra will be available in gray, silver, and pink.

While Engadget mentioned a $249 price tag for the Zenfone 3, NDTV noted a $499 price for the Zenfone 3 Deluxe and a $479 price for the Zenfone 3 Ultra. – Rappler.com

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Victor Barreiro Jr.

Victor Barreiro Jr is part of Rappler's Central Desk. An avid patron of role-playing games and science fiction and fantasy shows, he also yearns to do good in the world, and hopes his work with Rappler helps to increase the good that's out there.