NBC: Olympics most-watched on US television

The London Olympics was the most watched event ever in US television history, broadcaster NBC said. The Olympics drew over 219.4 million American viewers on NBCUniversal networks, setting a new record that surpassed the 2008 Beijing Olympics that attracted 215 million viewers. After earning sole rights to broadcast in the US, NBC broadcast a total of 5,535 hours of the Olympic games across its channels, more than double the nearly 2,000 hours aired from Beijing. “The London Olympics was a wonderful 17 days for NBCUniversal, exceeding all our expectations in viewership, digital consumption and revenue,” Steve Burke said in a statement on Monday, August 13.

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