Makati to attract more tourists through HoReCa Festival

MANILA, Philippines – Makati is known the country’s business district, and they are aiming to help the tourism industry as well.  

In its effort to attracts tourists and business travelers to the city, the Makati Tourism Foundation will launch the HoReCa Festival on Monday, August 11, at the Glasshouse, New World Makati Hotel.

Triccia Dacer, chairperson and main proponent of the  HoReCa  Makati Festival 2014 explained its concept via the press release. 

“We wish to introduce to the general public the sector of HoReCa or Hotel Restaurant Café / Catering considered  to be one of the fastest-growing touristic sectors in Europe and the Middle East. HoReCa is concentrated  specifically on hotels, restos, cafes and catering companies because they are believed to be a pump-primer to  propel economic growth due to high-rate employment especially in exhibitions that attribute high success rates in marketing and revenue generation of participating exhibitors. Hence, we trust that a similar principle is adoptable with the current market conditions in Makati,” she said.

Participants, according to Dacer, will have the chase to try the finest coffees, listen to hotel-ambiance music, and talk with industry leaders and practitioners from participating HoReCa exhibitors.

She also said that with the festival, she wants to inform businessmen that Makati is not just about enterprising ventures.

“We want the public to  know that doing business is not the only enterprising element found in Makati, in fact we want also to emphasize that business men, business travelers and tourists (local and foreign alike) are also attracted by Makati’s  recreational venues for family bonding like parks, old symbolic churches and other cultural heritage spots that veer towards the traditional Filipino way of family bonding and away from the technologically-driven culture of today.”

With the theme “Finest Footprint at its FIRST,” the event is supported by the Department of Tourism.

Expect the best promo deals and tourism-related presentations, when the festival kicks off September 15 and 16 at the Glorietta 2 Activity Center. – Rappler.com