GSK launches Allied Against Dengue campaign
MANILA, Philippines – GlaxoSmithKline Consumer Healthcare Philippines, Inc. (GSKCH) joined forces with other organizations in the Philippines including the Department of Health (DOH), Philippine Pharmacists Association (PPHA), Mercury Drug Corporation, SmartParenting.com.ph, and CNN Philippines in a united effort to support the nation to defeat dengue.
Allied Against Dengue (AAD) was created as a non-profit open platform with the aim to empower healthcare providers, organizations and communities, as well as to reduce the impact of dengue on the nation in a holistic manner from prevention and control to management.
Dengue is the fastest-growing vector-borne infection in the world and Southeast Asia is the epicenter of dengue mosquito breeding due to its tropical climate. In the Philippines, the disease outbreak has spread to more areas and impacted more lives. From 2014 to 2015, dengue fever cases rose significantly by 60 percent – from 121,000 to to 200,415. This year, the incidence rate shot even higher with cases escalating 33 percent in the first quarter compared to the same quarter last year.
Heather Pelier, General Manager of GSK Consumer Healthcare said: “Dengue is rife in Philippines and unless we join forces, the disease will become the fastest spreading health threat in Philippines. GSK was motivated to initiate Allied Against Dengue as we were concerned with the escalating hazard and effects of dengue on the nation, including our employees and their families who have experienced the dreaded disease. Uniting forces and actions enable greater empowerment across stakeholders, education delivery to communities nationwide, and allow us to help people do more, feel better, and live longer. Allied Against Dengue is the catalyst to this with the ultimate goal to reduce the impact of dengue burden on Filipinos.”
Through AAD, more than 1200 pediatricians and pharmacists will be involved in educating the publc and raising awareness of dengue fever management across the Philippines. This is aligned to and complements the DOH’s initiatives and the World Health Organization (WHO)'s global strategy for prevention and control of dengue.
The coalition strategy will include:
Distribution of 50,000 DOH primers to at least 5 public schools in dengue hotspots in Metro Manila
Distribution of 15,000 leaflets to 1,000 pediatricians and general practitioners
Education on proper dengue fever prevention and management with 20 health centers for barangay outreach programs
Implementation of the Continuous Pharmacy Education (CPE) Program in identified chapters, targeting 200 pharmacists
Education and recruitment of at least 1000 AAD members through employee engagement, online, and on-ground activations
To achieve these milestones, AAD is set to roll out a series of initiatives including train-the-trainer programs, organized information centers through the coalition partners’ networks, community education activations, and employee volunteers who will be part of and drive the community outreach at dengue hot spots.
For more information on Allied Against Dengue and how to be an ally, contact GSK via landline at 1800-14441-0884m 1800-8908-8275, or through email via firstname.lastname@example.org. Join the fight against this deadly fever-causing disease and be a proud Ally against Dengue so that we can do more, feel better, and live longer! – Rappler.com