Ortigas & Company has big plans in store for their malls
MANILA, Philippines — Changing times call for changing needs.
Ortigas & Company has taken these words to heart as they have been prepping big plans to beef up the customer experience across their properties. You could see these from wide-scale initiatives in upgrading their malls to the smaller events and activities held inside them.
Here’s what to look forward to in the coming months and years.
A modern approach to retail
Ortigas & Company is ramping up its P 60-billion development of Greenhills, starting off with a new regional mall. The mall will be a mix of popular global and local brands, as well as Greenhills’ signature tiangges.
Eyed to open in 2021, it’s estimated that the mall will be able to house 150 brands and 2,000 tiangge stalls. It will be seven floors tall, as well have three basement levels for parking.
“We are building on the format that we have now, and making it more attuned to the current trends of global and local retail,” Ortigas & Company Vice President and Ortigas Malls General Manager Arch. Renee Bacani shares.
She adds that while this will be a reinvigoration of Greenhills, it will not lose sight of its advocacy of helping local entrepreneurs. “We have always supported Filipino entrepreneurial talent and we will continue to be a retail incubator for these up and coming businesses,” Bacani stresses.
Fueling San Juan’s growth
The mall is merely an early stage of a long-term plan in developing the San Juan area. In the coming years, the mall will be a central link to more properties in the area: The Connor at Greenhills, a revamped Unimart, McKinley Arcade, and an upcoming BPO office space.
As the redevelopments progress, Ortigas & Company is also continuously adding to its roster of establishments in Greenhills. These include: Farmacy, Wildflour Café + Bakery, Starbucks, Kimono Ken, Lugang Café, Blue Posts Boiling Crabs and Shrimps, Mom & Tina’s, Mesa, Kamameshi Town, Arroz Ecija, Pepper Lunch, Pezzo, and Samgyeopmasarap.
Also opening soon are Gringo, Kimpura, Coco, Manam, Ooma, Dean & Deluca, Shrimp Bucket, Botejyu, Paper Moon, Tickles, The Medical City, Owndays, Center for Advanced Dentistry, Karada, The Aivee Clinic, Powder Room, and Skin Station.
On the other side of EDSA, in Tiendesitas and Estancia, Ortigas & Company is following through with their commitment to creating new experiences and evolving their spaces.
In fact, because of this drive, the property developer earned four awards in the 2018 International Business Awards (Stevie Awards), held October 20 in London.
The company won three Silver Stevie Awards: Marketing Campaign of the Year-Retail and Brand Experience of the Year-Consumer for Estancia Vast Imaginarium, and Marketing Campaign of the Year-Real Estate for the Ortigas East Christmas Street Light Musical Tunnel. It also bagged a Bronze Stevie Award for Rebranding/Brand Renovation of the Year for Ortigas East.
“We are proud and honored of these multiple wins from the Stevie Awards. They are testaments to how we remain committed to delivering unparalleled, world-class experiences to our customers and how we always strive to be on top of the game as a property developer,” Ortigas & Company president and chief executive officer Jaime Ysmael said.
Both campaigns were held at Christmas last year.
The Estancia Vast Imaginarium was inspired by Yayoi Kusama’s Infinity Mirror. Many sought to experience the magical journey, as it quickly became a hit on social media that year.
While over at Tiendesitas, Ortigas & Company installed the first ever Christmas Street Light Musical Tunnel in the country. The structure was made of 2,368 pixels of light, and played holiday tunes synchronized with a light show of dazzling colors.
No signs of stopping
With its track record in launching innovative and memorable holiday campaigns, Ortigas & Company is committed to exceed the expectations set by last year’s Vast Imaginarium and the Christmas Street Light Musical Tunnel.
Ortigas & Company will be unveiling its holiday campaign for 2018. Entitled Christmas Candyland, the activities—including a Meet & Greet Santa for all Saturdays—will be starting as early November 6.
Big or small, Ortigas & Company is making sure that they push the boundaries in the plans and campaigns they have in store for their consumers. – Rappler.com