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MANILA, Philippines – San Miguel Brewery Inc. (SMB) is hoping the holiday season brings a much-needed present in the form of higher sales.
The Philippines’ largest brewery is confident sales will improve vastly in the 4th quarter due to higher demand during the Christmas season, SMB President Roberto Huang told reporters on Wednesday, October 3.
Huang acknowledged that the boost would not be felt in the 3rd quarter, which he called the “lean season.” He said sales will likely be “soft” from July to September.
SMB needs to see higher demand if they want to top their 2011 sales by a significant margin.
Sales in the first half of the year were not encouraging. Beer drinkers drank less with the volume of domestic sales dropping 3% year-on-year to 91.8 million cases from 95 million last year. Meanwhile, international sales volume stayed flat at 19.8 million cases compared to 19.7 million last year.
Overall, SMB saw net sales in the first 6 months rise a meager 4% to P36.884 billion from P35.593 billion in the same period in 2011. – Rappler.com
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