Cebu Pacific reveals new logo
MANILA, Philippines – Following the rebranding of Tigerair Philippines to Cebgo, Cebu Pacific Air (Cebu Pacific) unveiled on Monday, June 1, its new logo.
The new logo symbolizes the airline’s "evolution from a low-cost pioneer to its larger operations today," Cebu Pacific said in a statement.
"The airline now uses the country’s natural canvas as inspiration, featuring shades of the Philippines’ land, sea, sky, and sun," it said.
Cebu Pacific vice president for marketing and distribution Candice Iyog said the airline always prioritized building an extensive network within and from the Philippines, as air travel makes a difference in the lives of Filipinos.
“We bring the Philippine warmth and sense of fun everywhere we go. Now, with the Philippines' natural colors on our logo, we showcase the country to the world,” Iyog said.
She added the new branding is a tribute to the Filipino roots and a nod to the future. “As we expand to farther shores, we look forward to being an even more relevant player in the wider, global market.”
Here is the video of Cebu Pacific’s latest branding initiative:
Expansion over the years
Cebu Pacific began flying in March 1996 with 4 aircraft and 24 flights to key cities in the country.
To date, it operates over 2,200 weekly flights to 34 domestic and 28 international destinations, utilizing 55 aircraft. It now wholly owns Cebgo. The airline also recently flew its 100 millionth passenger.
Cebu Pacific also raised its capital expenditures budget for the year to spend mainly on aircraft acquisition. The airline is scheduled to have 7 more brand-new Airbus A320 and 30 Airbus A321neo aircraft between this year and 2021 under its ongoing fleet renewal program.
Asked about his impression on the Airbus extra widebody airliner that was in the country in mid-May, Cebu Pacific president and chief executive officer Lance Gokongwei appeared to be not interested in acquiring A350 XWB for now.
“We don't have any long-haul routes at this point that require this range," Gokongwei said. Cebu Pacific’s Manila-Riyadh route utilizes an A330. The planned Hawaii and Guam routes within the year could be serviced by an A330 or A320, respectively, Gokongwei added. – Rappler.com
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